Start with comfort, not vocabulary. If you are buying for yourself, ask whether you want the romance to feel tender, sensual, explicit, or intense. If you are buying a gift, choose the heat level you would feel relaxed handing to the recipient.
Then think about the story fantasy. A soft second-chance romance may work beautifully at low or moderate heat. A dark romance or high-tension rivals story may need clearer boundaries because the heat can carry more emotional risk. Reader demographics vary by heat preference, with 66% of romantasy titles (which skew spicier) bought by readers aged 13-34 in the UK, according to industry data from 2024.